The Ultimate Seasonal Printing Essentials Checklist: Prep Your Business for the Festive Season

The Ultimate Seasonal Printing Essentials Checklist: Prep Your Business for the Festive Season

The festive period is one of the busiest times for many businesses, and with a surge in shopping and festive events, you should make sure your print materials are fully ready. From eye-catching in-store displays, to festive direct mail, having the right Christmas print essentials can make all the difference in driving sales, creating a memorable brand experience, and standing out among the competition. Here’s a comprehensive checklist to help ensure your business is covered in time for Christmas!

Christmas Point-of-Sale (POS) Displays

Why it’s essential: POS displays are key to catching attention right at the point of purchase. With the right Christmas-themed designs, POS displays can add festive flair and drive impulse buys.

Checklist: 

  • Standees and festive signage for store entrances and key sales areas
  • Shelf talkers or wobbler signs with your Christmas offers and discounts displayed
  • Themed checkout counter signage for last-minute purchases or gift cards

Branded Christmas Packaging

Why it’s essential: Beautiful, branded packaging not only makes gifts feel special, but also reinforces your brand, especially if customers are passing your products on as gifts.

Checklist:

  • Branded gift wrapping paper with seasonal colours and your logo
  • Christmas themed shopping bags or gift bags
  • Customisable gift tags with your brand’s logo
  • Tissue paper, ribbons, and stickers to add an extra festive touch

Christmas and New Year Cards

Why it’s essential: Personalised holiday cards are a thoughtful way to connect with customers and partners, fostering loyalty and appreciation.

Checklist:

  • Bulk-printed cards featuring your company’s festive message
  • Customisation options for handwritten messages or individual names
  • Consider using premium finishes like metallic foiling or embossing to give a luxurious feel

Seasonal Brochures and Flyers

Why it’s essential: Festive flyers and brochures are perfect for promoting special holiday offers, new collections, or limited-time services.

Checklist: 

  • Leaflets for specific promotions or bundles (e.g. ‘Holiday Gift Guide’)
  • Mini brochures for direct mail or as store handouts
  • Inserts for product packaging that highlight seasonal discounts

Direct Mail Campaigns

Why it’s essential: With the Christmas mail season being particularly active, sending out direct mail, like postcards or catalogs can bring your brand straight to customers’ homes.

Checklist items:

  • Festive postcards with QR codes linking to online promotions
  • Catalogs showcasing your holiday products or gift bundles
  • Branded envelopes with festive designs to make them stand out amongst mail

Window and Floor Decals

Why it’s essential: Seasonal decals create an inviting, festive atmosphere both outside and inside stores, enhancing the Christmas shopping experience.

Checklist:

  • Window clings or decals with Christmas themed iconography or messages
  • Floor decals to guide customers to key areas or Christmas promotions
  • Door wraps with festive greetings to create a warm welcome

Christmas Themed Employee Uniform

Why it’s essential: Giving your team festive clothing/accessories not only boosts morale but also reinforces brand identity. Plus, employees can use these items to help promote the business.

Checklist:

  • Branded festive mugs, hats or T-shirts
  • Custom lanyards or badges with holiday motifs
  • Festive thank you cards and mini gift packs to show appreciation to employees

New Year’s Print Materials

Why it’s essential: A strong New Year’s push can keep the momentum going and help customers start thinking ahead. Including New Year’s greetings and plans in your holiday materials extends the festive cheer.

Checklist:

  • Branded desk calendars and planners for 2025 to give away as gifts
  • New Year’s cards to send to loyal customers, expressing appreciation and setting the tone for 2025
  • Marketing materials like goal-setting notepads or journals that encourage customers to plan with your brand in mind

Conclusion

Preparing your festive print essentials can transform the customer experience and help you capitalise on the busiest shopping season. If you need assistance bringing these ideas to life, our print experts are here to help. From high-quality print finishes to personalised Christmas designs, we’ll make sure your brand shines brightly this season. Get in touch to order your Christmas print now!

 

Written by Georgia Bannister

Georgia is the Senior Digital Marketing Executive at Hague, where she has made her mark over the past two years. While print is new territory for her, she's diving in headfirst, with a special interest in security print and labels. Off-duty, Georgia enjoys the balance of an active lifestyle, often found running, reading a good book or simply enjoying quality time with friends.