Amazon to print holiday toy catalogue

Amazon is supposedly considering printing a toy brochure to capitalise on the end of Toys R Us.

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Bloomberg have stated the catalogue would be mailed out across America and handed out in Whole Foods since their acquistion last year.

This will effectively replace the Toys R Us “Big Book” that was previously sent out, filled with 1000s of toys and gadgets for children.

It seems that Amazon is recognising the power of print and how to target large audiences through brochures and physical marketing.

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