Boost your business presence with sticker marketing
Sticker marketing can help you to stand out in the minds of people actively and passively seeking your business. Stickers can be clever marketing tools, and if used well can increase your online presence. But the big question is: how do you get started? Well, the first thing to know is that printing a roll of stickers with logo can be an affordable marketing method, but for it to be effective it requires a lot of thought and consideration.
Here are a few tips to help you get started with sticker marketing for your business.
Have fun with it
A branded sticker provides an opportunity for you to be creative with your marketing. Remember, even if it’s just being used to seal packaging, every time a customer sees any printed materials associated with your business they should be impressed. Design a sticker that sticks in their minds (no pun intended!), or even one they would want to keep and stick on a notebook or bag. The more they like your stickers the more likely they will be to share them with friends, generating indirect interest.
Designed well and efficiently distributed, stickers can continue to generate cost-effective exposure. An interesting sticker may be shared on social media, exposing more than just your customer base to your business.
You could even include a hashtag on your sticker for people to use when they share it on the internet. A hashtag allows other people to see all online activity related to your sticker, and therefore business, simply by clicking on it. The more activity under the hashtag, the more credible your business becomes in the eyes of prospective customers.
Compliment all marketing activity
Stickers can be used to enhance all of your marketing activity. Free stickers can be traded for customer details so you can expand your database and begin sending either promotional emails or direct mail.
Stickers also provide an innovative avenue to let people know about a specific promotion and can work to strengthen the awareness of a particular message you are keen to communicate. Just make sure they have the same overall look and feel as the rest of your business comms so customers are clear about who is distributing the stickers and why.
Overall, marketing is about building relationships and sticker marketing can be useful to cement new relationships and re-engage existing customers. Just be sure to think about how the sticker can benefit your customers’ needs, rather than just fulfilling your own. That is the key to successful sticker marketing!
Like any form of print marketing, sticker marketing requires a lot of thought, planning and execution to make sure your business gets the most benefit. Get in touch to find out how we can help you to design a roll of stickers with logo to boost your business and its presence.