Consumers Expect Brands To Protect Them From Counterfeits
Research has discovered that, on average, around 50% of consumers expect a brand to protect them from counterfeited goods.
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Social media plays a vital role when it comes to the cosmetic industry, with over 45% of research respondents stating that they have purchased cosmetics via a social media post. Counterfeits are becoming increasingly more evident, however, as they become more sophisticated in creating fakes of high-end and desired products. In the US, “the effect of counterfeits reportedly costs the cosmetics industry about $75 million a year, according to US Customs and Border Protection.” (Global Legal Post). This is something that consumers believe brands have a responsibility to protect them from.
Hague are specialists when it comes to brand protection. We can help you sustain an admirable and respected relationship with your customers through the use of security labels and holograms. Many businesses rely on us to keep their documents and goods secure.