Design great printed wine labels with these tips

Designing great printed wine labels gives your wine a professional and personal touch, and is a great way to make sure it stands out on the shelf. But it’s definitely not as straightforward as it sounds, and even if you’re a whizz at photoshop there are lots of things to think about when it comes to designing the perfect stock wine labels.

Coming up with a concept

They say a picture can speak a thousand words. Well, a wine label can say all that and more about your wine! It is a prospective customer’s first experience of your wine, it is an emblem of your style and also helps you to communicate more information about what’s contained in the bottle. When you see it all written out like that, there’s quite a lot to consider before even thinking about designing printed wine labels!

So, before you get started it’s good to know the basics. There are four main themes that can be used for printed wine labels: Classic, Humorous, Modern, Vintage. Each of the four themes has its own distinctive elements that can say a lot about the wine within the bottle!

Classic wine labels are the most traditional, usually including an illustration, on a white or black background. Colour is used subtly, with a space left free around the font and illustration. More humorous labels often include whimsical drawings, such as characters or animals, with handwritten text. Modern wine labels use a non symmetrical design with a bold pattern and distinctive fonts. Vintage wine labels often take different shapes from the commonly seen rectangular label, and are characterised by classic fonts, curves and high contrast.

To create your label you need to first think about what figure could represent your wine. This is usually what also represents you, such as a beloved pet, place, family crest or vineyard illustration. This can then make up the imagery on your label, and inform your wine’s branding. You should also include the name of the wine, which can be linked to the illustration, the wine variety, e.g. Chardonnay, Chenin Blanc, as well as the winery, wine and vintage.

Most of all, it’s important to use your imagination, and make sure the label represents the personality and characteristics of your wine. If you would like some help designing great printed wine labels to go on your bottles, get in touch and we can provide a free consultation to discuss your requirements before producing labels that match your unique needs.

We are one of the UK’s leading label printing companies, supplying billions of personalised labels every year, so you can be sure you’re in safe hands when you choose Hague.