Five printing facts you need to know for 2020
Imagine a world without print – it’s hard to picture isn’t it! Printing plays an essential role in today’s society, especially when it comes to helping businesses advertise their products and services and communicate with their customers.
Every two years, the British Printing Industries Federation (BPIF) produces its UK printing -facts and figures report, which details the economic importance and productivity of the printing industry in the UK, as well as exploring how things differ by region and product – and it always makes for an extremely interesting read!
From education to local government services and retail, if you are thinking of expanding the range of custom printing that your business provides this year, in our latest blog post we take a look at five printing facts you need to know for 2020. Read on to find out more.
1. The UK is the world’s fifth largest producer of printed products
The UK has maintained this position since BPIF’s first report in 2010.
2. The UK print industry delivers £650 million p.a of capital investment
The print industry continues to utilise cutting-edge technologies for production, helping UK businesses to reap the benefits that come with being able to print more efficiently than ever before.
3. There are over 8000 companies involved in the UK print industry
It’s no secret that that UK print industry is booming – but how do you decide which print management company’s services to use? It’s important that a print company can ensure that your printers are properly secured to avoid the risk of data breaches, they should take a proactive approach and offer a bespoke service, and they should also be flexible and responsive too.
4. Campaigns including print are 67% more effective at delivering new customers than those without.
Put simply, print campaigns are extremely effective at generating new customers for your business, and they can really help to boost your ROI too (in fact 21% of all addressed mail and door drop items will go on to create a commercial action). When considering the goals for your next campaign, why not consider adding print into the mix to see how beneficial it could be for you?
5. Printing is more sustainable than you may think
Despite the myths that printing is unsustainable, you might be surprised to learn that European forests have been growing by over 1,500 football pitches every day, and that these forests supply over 90% of the wood used by the European paper industry. If your business has decided to move away from printed materials over sustainability concerns, you may want to reconsider!
Now that you’ve discovered some key printing facts for 2020, you might be interested in using the services of a specialist print management company. With over 30 years’ of experience, Hague are the experts when it comes to print management. If you’re interested in hearing more about print management services, send us a message using our online enquiry form, and a member of our print team will be in touch to discuss it further with you.