Holographic sticker printing keeps customers coming back

How you present your store influences your customers’ perception of your business. Finding the right balance between a welcoming shopping environment and one that is securely protected can be tricky, but it is essential and will pay off when you get it right. Holographic sticker printing can help you to achieve both of these objectives, without making your store look like a high security prison!

Holographic stickers come under a range of security products commonly know as Visible Merchandise Protection, or VMP. It’s a fairly new security trend, that is becoming a prime retail loss prevention technique for their ease of use, versatility and reasonable cost.

Deter shoplifters

A visible security feature can be a very powerful deterrent, as well as being much more cost effective than, for example, hiring security staff. These small but attractive anti-theft features can be cleverly positioned on a product so that they not only protect it from theft but they also compliment the branding. When done right, the use of a holographic sticker can even add to the overall appearance of the product, highlighting its high quality and your dedication to protecting your products and customers.

C.R.A.V.E.D. products

Putting Visible Merchandise Protection into action can be extremely effective for any products that are known as ‘hot’ products, and are C.R.A.V.E.D. by thieves. This acronym refers to products that are Concealable, Removable, Available, Valuable, Enjoyable and Disposable. Often these will be your best selling products, and anything that is easily targeted, such as hair and beauty products, batteries etc.

Adding an extra layer of protection to these products will make thieves think twice before attempting to shoplift from your store. Nielson research has shown that your paying customers also appreciate these LP solutions, and see the value that they provide and are willing to pay more as a result.

The benefits of visible merchandise protection are plentiful, and will protect not just your store and your business, but your products and your customers. To find out more about the bespoke security labels we can design and supply for your business, get in touch. We are one of the UK’s leading label printing companies, and experts at providing the very best custom-made security print solutions.