How could direct mail work for you?

It’s not just all about digital, direct mail can still provide a vital part of your marketing plan. Direct mail remains a very effective way to get your message in front of the right people.

Although the amount of Direct Mail which is being sent has dropped 1.9% year-on-year since 2005, the below statistics prove it still has an important role to play in the marketing mix.

Response Rates

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Now is the perfect time to consider adding a Direct Mail camping into you marketing mix as the volume of mail being sent has dropped but the response rates are increasing. Focused and considered direct mail campaigns to targeted markets, using the terminology and imagery most commonly understood in that market, could gain you an attractive ROI.

The success or failure of any campaign could rest on the quality of your data, you could have the perfect design and message but if it’s going to the wrong people it won’t work. Obviously, any data you have on your current customer database is going to be a lot more accurate in comparison to any bought lists which will also have a cost attached. Using an existing database could be a good way to cross sell to current customers.

A clear and considered call-to-action is key to the success of your direct mail campaigns, whether it be to call a number go to an event or visit a web page. It is also important to consider how you will monitor the success of your campaign and how you can track who has answered your call to action. Directing people to a campaign specific URL or telephone number are effective ways of helping you track where leads have come from and calculate ROI.

Once you have decided your target audience and message Hague Print can help with the design and print of your direct mail materials. Contact us for more details.