New Year, New Brand – How Fresh Print Materials Can Reinvigorate Your Brand

New Year, New Brand – How Fresh Print Materials Can Reinvigorate Your Brand

The start of a new year is the time where businesses look to refresh and restock their printed materials. It’s a time when customers are open to change, resolutions, and new ideas, making it ideal for businesses to present an updated, modern look. Refreshing print materials like brochures, business cards, and flyers provide an opportunity to align with current design trends, showing customers that your brand is relevant. Updating your printed materials also gives you a chance to integrate the latest design elements which can grab attention and make a positive impression on clients. 

Let’s explore the ways in which you can utilise print to refresh your brand in 2025. 

1. Refresh essentials: business cards, flyers, brochures 

Business Cards 

Business cards remain powerful for first impressions, even in a digital world. A refreshed design using modern trends, like minimalist layouts, textured or embossed finishes, and eco-friendly materials, reflects professionalism and thoughtfulness. This can all be done whilst keeping in line with your brand guidelines. You can also update your business cards by adding a QR code which, when scanned, can send your customers to any webpage of your choosing. It can also be used to direct customers to your social media accounts. QR codes are a successful way of incorporating your digital presence into your physical printed media, creating a cohesive brand experience for your customers. 

Brochures 

Brochures are powerful assets for businesses, offering an opportunity to connect with customers and drive sales through attractive designs and strategic messaging. A well-designed brochure can present your products or services in a way that captures attention, builds trust, and encourages action. By adopting a refreshed design, you ensure that key information stands out, making it easier for customers to understand your company and messaging. With the right design and content, brochures can influence purchasing decisions, enhance brand perception, and leave a lasting impression that can result in business growth. 

Flyers 

Flyers are excellent for promotions, announcements, or showcasing new services, but to remain effective, they need to stand out visually. A design update with bright, bold colours, creative typography, or patterns can enhance their appeal. Additionally, high-quality paper and finishes convey a sense of quality and reflects well on your business. Hague can offer a wide range of options for your printed flyers and products, including gloss, satin, matte, and soft-touch finishes, along with various paper thicknesses and sizes.  

2. Trending Print Styles for the New Year 

Bold Colours 

Bright, saturated colours add energy and confidence to print materials, helping them stand out against more muted designs. Pairing vibrant colours with minimalistic layouts is a popular trend, creating balance while keeping the focus on essential information. They are also easy to translate into your existing branding and fonts. 

QR codes and digital features 

Integrating QR codes into printed materials has become increasingly popular as a bridge between physical and digital worlds. A QR code on printed marketing can direct clients to your website, social media, or a landing page for promotions, creating a seamless way to engage customers beyond the print. This addition also allows you to track engagement, making print materials interactive and measurable. 

Textured and speciality finish 

Tactile finishes are a powerful way to enhance the appeal of printed materials, providing both visual and physical depth. Popular options include soft-touch finishes, which give a smooth, velvety feel. You can also add embossing or debossing, adding a raised or recessed texture that emphasises logos or key design elements; and foil stamping, which adds metallic accents for a touch of luxury. 

3. Using Eco-Friendly Materials  

As sustainability becomes a priority for both consumers and businesses, incorporating eco-friendly materials into print can positively impact brand perception, and in turn the environment too. Using recycled paper, biodegradable materials, and eco-friendly inks allows brands to minimise their environmental footprint, appealing to environmentally conscious audiences. These materials not only reduce waste and reliance on non-renewable resources but also signal a commitment to responsible practices. Brands that adopt green printing practices often see enhanced reputation and loyalty, as customers increasingly value sustainable choices in the companies they support.  

At Hague, we offer a multitude of sustainable printing options as we are committed to reducing our environmental footprint across our operations. We offer solutions including: 

  • Recycled paper 
  • FSC-certified paper – sourced from responsibly managed forests 
  • Inks with different bases (water, uv-curable, soy) 
  • Compostable packaging 
  • Paper made with seeds (which can be planted after use) 

4. Highlighting Your Branding Through Custom Packaging

Custom packaging is a powerful way to tell your brand’s story, creating a cohesive, memorable experience from the moment a customer receives a product. Branded packaging, such as boxes with your logo, custom-designed labels, and creative wrapping materials, serves as an extension of your brand message. Current trends in custom packaging include branded inserts, sustainable materials, and personal touches like handwritten notes. Each element reinforces brand identity, ensuring customers feel connected to your story before they even open the product. 

Conclusion 

As 2025 unfolds, refreshing your print materials, whether business cards, brochures, or packaging, helps ensure your brand stands out in a competitive market. Updating your print materials isn’t just about aesthetics; it’s a strategic move to make a lasting impression, tell a compelling story, and connect with audiences in fresh and relevant ways. This new year, a modern, thoughtful print refresh can set your business up for increased engagement, trust, and loyalty. 

At Hague, we are experts in print solutions. We have over 40 years of experience of providing our customers with the best quality and value print solutions, so you can be confident your marketing materials will be perfect for your business. 

Contact us today to discover how our print products can boost your product’s marketing materials and brand identity. 

 

Written by Bethany Hunter

Beth is the Digital Marketing Executive at Hague Group, where she enjoys all things creative that come with the job! She is quite new to print, but has learnt a lot within her time with Hague. When she's not marketing, you'll usually find her in a café and planning her travels, at the gym, or spending time with friends.