Planning your seasonal promotions
4 engaging and effective ways to market your business with print this Christmas.
Christmas has always been one of the highlights of the year for British businesses and individuals alike. Despite everything we’ve all been through over the past few months, this year is likely to be busier than ever, with more of us looking to connect with loved ones and reach out to customers to reignite relationships.
That’s why it’s more important than ever to get ahead and market yourself effectively with some creative print marketing solutions that actually get results. Print is incredibly diverse and can be used in many ways to get your message across and re-engage.
‘Top print tips’ for Christmas:
- Send printed greetings cards
Instead of sending your Christmas wishes with a quick email this year, consider sending a printed greetings card to your suppliers, friends and even staff members.
By doing this, you’ll show them that you’ve taken the time and effort to create something more special and most importantly, that you value them. High quality cards are also much more engaging than an impersonal email and will help you build and reinforce those business and personal connections that matter so much.
If you have the time, it’s also worth handwriting them if you can, or creating a personalised message that you can ask to be printed inside. But just a word or warning ˗ don’t be tempted to talk business or your Christmas greetings card will have the opposite effect to the one you intended.
- Create promotional Christmas materials
Creating visual interest in your business or retail space at Christmas is a great way to drive footfall and improve shopper/visitor experience. When brought together, quality, on-brand printed assets will re-enforce your message, help to sign-post products and offers and generally improve customer journeys. From impactful point of sale information and printed fixture dressings to festive posters, signs, Christmas labels and menus – using print to create a great Christmas offers endless possibilities.
As well as getting you organised for this peak season, you’ll also get your customers engaged early, bring some festive cheer to your premises and help boost your total sales.
The autumn is the best time to start considering your needs, contacting graphic design teams, and putting your marketing campaign together. Then you only need to send us your requirements and we can get them printed quickly.
- Consider offering promotional discounts or giveaways
Christmas is the ideal time for special offers or freebies to your customers and staff to boost company loyalty and improve year around marketing.
Although many businesses like to choose gift mugs or snow globes, we’ve found that a relatively inexpensive printed calendar is usually the best option. They’re relatively lightweight so they’re easy to post or distribute, you can brand and customise them to your unique requirements and they’re still used in businesses across the country providing them with a 12-month reminder of your brand.
What better way to keep marketing your business when you’re not there than with a useful gift that shows you care?
- Send Christmas postcards
If you love the idea of sending someone a physical greetings card but you’d prefer a more modern alternative, why not consider a direct mail postcard? They’re a great way to spread the festive cheer, you won’t need an envelope and they’re a touch more special than a card.
They’re also an excellent option if you want to showcase your latest Christmas offers to customers without blowing your marketing budget.
Don’t leave it too late, start planning now!
Whatever you have planned for Christmas 2020, make sure you have everything prepared in good time. By using print promotional materials and in-store resources, you can add some festive cheer to your premises and boost business.
Here at Hague, we know what it takes to create a successful Christmas print marketing campaign, so contact us today to find out how we can help.
