Roll label printing design tricks we’ve picked up

Designing pre printed labels on a roll can be a difficult task, but with the right help you can create labels that make your processes more efficient and enjoyable for you and your customers. We have over thirty years of experience in roll label printing, and in this blog we’ll share with you just a few of the tricks we’ve picked up in that time.

Resolution, resolution, resolution!

There’s nothing quite as off-putting as seeing a label that features a low resolution image. No matter what the design project, whether you’re creating a flyer, direct mailer or even a simple design for roll label printing, the image used should always have the highest resolution. This means that your labels will look high quality and professional, as opposed to cheap and unappealing.

When sending over design assets to your roll label printing supplier, try to convert your image files to JPEGs over 300 DPI. DPI stands for Dots Per Inch, which are used by printers when printing dots of ink onto paper. You can make a 300 DPI file by opening Photoshop and changing the Image Size and resolution to 300. Often you can enlarge a file by up to 50% without seriously affecting the quality of the image. Once you have changed the size you can then convert the file to a JPEG, which is a file format that compresses a fairly large file.

Use your logo

A roll of stickers with logo can mean the difference between a generic looking label and one that has been customised. Your logo should really take centre stage, featured neatly at the top of the design and standing out from any other imagery.

If you don’t already have a logo you may want to get in touch with a designer who specialises in creating them. A thoughtfully created logo can say a lot about your business, and help it to stick in the mind of new and existing customers.

Measure your products

This one may sound like common sense, but you’d be surprised how often people don’t measure their product containers before ordering labels. Taking a few moments to measure up will ensure your labels are the correct size for your product dimensions and prevent future size amendments. It will also help you to more easily line up all the artwork and text that you plan to include on your custom labels.

Roll labels can come in a variety of sizes and shapes, and we’re happy to advise you on the best route for your unique requirements. We design and supply a varied selection of self-adhesive pre printed labels on a roll, and have built a strong reputation as one of the UK’s leading label printing companies.

Contact us to find out more about the roll label printing options we offer, and we can help you to design a label that will suit even the most challenging of product dimensions.