Why should you use holographic printing in 2020?
2020 is here and it’s time to start thinking about your business plan for the year ahead. If you are looking for a way to enhance your brand over the next 12 months and beyond, considering holographic printing as part of your printing strategy is a great option to consider.
If you have ever wondered what a hologram is and why you should use holographic printing, read on to find out more.
What is a hologram?
Produced using light diffraction, a hologram is an image that appears to be three-dimensional. As you may expect, it takes specialist skill and equipment to produce a hologram, and as a result it is only possible for the design to be reproduced using the master copy.
Five reasons why you should use holographic printing in 2020
1. Organising a festival
If you are organising a festival this year, using a bespoke hologram for your event tickets will help to reduce the risk of fraud by making your tickets more secure. It will reinforce to festival-goers that your event is not only legitimate, but it will also ensure that tickets can’t be replicated in the event of them being lost or stolen. It also prevents tampering from fraudsters, who may want to try and benefit from your festival’s popularity.
2. Authenticating an official document
Help to make your official documents look even more professional by embedding a hologram as part of the printing process. Whether you are responsible for mailing items such as membership documents or producing certificates for an educational establishment such as a university, having a hologram as part of your print stock will mean that it will be extremely difficult for fraudsters to replicate it.
3. Launching a new product
If you are planning on launching a new product this year and are currently considering the packaging, having a hologram as part of the packaging design will help to reinforce its authenticity. This is something that is especially important for products that are more premium in nature, as it reinforces to customers that it is the genuine article, rather than being counterfeit.
4. Protect your brand
Your brand is extremely important, and it is likely that it will take your business a lot of time, money and effort to protect it. Having a hologram as part of your packaging or print stock will help to maintain your brand’s reputation and heritage, and will also avoid the risk of your brand message being diluted in any way.
5. Customer loyalty
A holographic sticker can act as an extremely visible and effective security feature, which reinforces to customers that you are dedicated to protecting your products from theft. As well as adding to the overall appearance of your product, a hologram can also help to highlight its quality. For customers, this will mean that they have total peace of mind that the product they are purchasing is genuine, which can help to build trust and customer loyalty in turn.
Whatever industry you work in, using holograms can help to keep your printing safe and secure – and as members of the International Hologram Manufacturers Association (which actively works to ensure holography remains relevant and a valid security option), Hague really are the holographic experts.
If you’re interested in hearing more about our holographic printing services, send us a message using our online enquiry form, and a member of our print team will be in touch to discuss it further with you.