Will voucher printing services be a major trend in 2016?

A savvy business owner is always looking for ways to increase sales, and what better time to start a new sales strategy than at the start of a new year? 2016 looks set to be an exciting year for retail, and it could be a defining year for many businesses who keep up with the emerging retail trends. Finding the right voucher printing services can keep your sales momentum going strong, helping new customers discover what you have on offer and enticing existing customers with great deals.

Here are just a few more New Year’s Resolutions that can help to catapult you towards retail success:

Build an e-commerce site

If you don’t already sell online then you’re missing a massive trick. The vast majority of customers nowadays only shop online, and if your business isn’t there for them to find they’ll move on to a competitor. Make it your New Year’s Resolution to build or update an e-commerce site to help you reach more customers and increase sales. If you don’t already have a website it may seem like a big outgoing, but it will quickly pay for itself.

Learn about email marketing

Email is still the most efficient way to directly communicate with your customers. Sending a message to their inbox will get their attention quickly, rebuild relationships with old customers and reach out to new customers. It’s also an extremely affordable way to get your message out there. Use an online email marketing solution like Mailchimp to send out mass emails to your database, which could include offers and exclusive deals.

Create a loyalty or membership programme

If you reward your customers for shopping with you, they’ll reward you with their loyalty! Send out complimentary integrated forms with a pop out card for your customers to use when they purchase from your business. Offer perks and watch your business start to quickly grow.

Offer a promotion

Christmas may have cost your customers a pretty penny, but they will also be excited about the new year, and when people are excited they’re more likely to spend! Offer a time limited sale or promotion early in the new year, tying in your promotion with their most likely New Year’s Resolutions. If you sell sports gear, offer a discount on trainers for people who may have resolved to do more exercise, or if you sell food put offers on your healthiest items for people looking to beat the leftover Christmas bulge.

However you decide to amp up business in the new year, remember there’s one trend that never goes out of fashion: excellent customer care!